Google lawyer John Schmidtlein disclosed during a federal court hearing that Google Search clicks account for less than 1 percent of YouTube video views. This figure came to light during a current antitrust case that Rumble, a video platform, brought against Google.
The lawsuit argues that Google unfairly prioritizes YouTube content in search results, making it difficult for competitors like Rumble to compete. While most YouTube views come from the platform’s internal search and recommendation system, the claim raises questions about whether Google’s search engine preferences its own video platform.
This is the first time Google has publicly disclosed this data, adding to ongoing debates over the company’s dominance in the digital space.